The Campaign Autopsy
How to learn more from what didn’t work than from what did.
Why We Don’t Talk About Failure
Well, first of all because it suckssss to. It feels great to share the campaigns that did great and pretend like the failures didn’t happen. But the campaigns that underperform are the ones with the richest insights if you take the time to dig into them, and know what you’re looking for. You’re not alone in ignoring this d…
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