What Customers Say vs. What They Do

Why stated preferences mislead and how to find the real signals.

Hello friends! Before we begin, I need your help.

I want to start focusing content tightly around guides and insights you can instantly use to better measure brand performance. Think of it as “made to order” content based on what you’re going through day to day.

To do that, I need to know where you need the most help. I’m running a quick pulse survey to…