About Me
I live and breathe brand strategy.
Over the last 15+ years I've helped founders and marketing professionals launch startups, raise over $10M in funding, build brand equity, merge, acquire, go public, and win multiple awards.
I founded my brand agency Backroom in 2014 with a core people-first mission. I think marketing shouldn’t feel so hard, that gate-keeping playbooks helps no one, and we should all stick together.
I’ve worked on brands you've never heard of to household names like Hellmann’s, StubHub, Pepsi, and the U.S. Department of State.
The common thread = brands that are hyper focused on delivering value for people.
Places you can find me:
In my private community, The Brand Insiders Club
On LinkedIn
On my website
My agency
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People
Brand strategist and founder of Backroom. Over the last 15+ years I've helped founders and marketing professionals launch startups, raise over $10M in funding, build brand equity, merge, acquire build empires, and win awards.