Why “we need every channel” is usually the wrong question.
The sequencing framing is spot on. Too many teams burn out trying to be everywhere at once when they havnt even figured out what outcome they're chasing. The four goal framework really simplifies the decision making proces.
It turns into panic chasing tactics which leads to half assed everything else. Focus is challenging but liberating!
Being able to say: “should I be on social? Probably. But right now I can’t.”
Totally okay.
Thanks for reading!
The sequencing framing is spot on. Too many teams burn out trying to be everywhere at once when they havnt even figured out what outcome they're chasing. The four goal framework really simplifies the decision making proces.
It turns into panic chasing tactics which leads to half assed everything else. Focus is challenging but liberating!
Being able to say: “should I be on social? Probably. But right now I can’t.”
Totally okay.
Thanks for reading!