Archive - The Saturday Paper by Kara Redman

July 2025

June 2025

The reason nobody shares your content

You worked hard on that post.

Jun 28

Are personas dead?

Not the actual people, obviously. Just the stock images of Sarah, 34 from Austin.

Jun 21 •

The line between signal and distraction

Part 5 in a series on brand metrics, emotion, and how perception drives $$.

Jun 14 •

If everyone’s doing it, we shouldn’t (or should we?)

Part 4 in a series on brand metrics, emotion, and how perception drives $$.

Jun 7 •

May 2025

Get a free hour session with me

Part 3 in a series on brand metrics, emotion, and how perception drives $$.

May 31 •

I'll trust it if you trust it.

Part 2 in a series on brand metrics, emotion, and how perception drives $$.

May 24 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts