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"Being authentic" isn't a strategy
Everyone wants it, no one can define it, I'm tired, you're tired, we're all tired.
12 hrs ago
•
Kara Redman
1
Join my new subscriber chat
A private space for us to converse and connect
Dec 6
•
Kara Redman
Your brand is breaking from inside the building
Or something like that.
Dec 6
•
Kara Redman
2
1
November 2025
Choosing tactics without loosing your GD mind
Why “we need every channel” is usually the wrong question.
Nov 22
2
1
Reader Request: LinkedIn ghostwriting, POV, and the future of templates
This week’s edition was reader-requested by Samantha Rivard, who sent in a set of questions that basically map the state of LinkedIn content as we wrap…
Nov 15
A client came to us for a rename. We said no.
People tend to think a rebrand starts with a new name.
Nov 8
My LinkedIn reach took a dump. Here's how I'm fixing it.
A few weeks ago, my LinkedIn reach took a dump.
Nov 1
October 2025
Brand authenticity fatigue is here
And alignment is taking its place
Oct 25
Brand trust vs. attention (and how to measure it)
Hey Saturday Squad!
Oct 18
Cognitive Ease: Why Simplicity Wins
The brain is lazy. Smart marketers plan for it.
Oct 11
What Customers Say vs. What They Do
Why stated preferences mislead and how to find the real signals.
Oct 4
September 2025
Mirror Messaging
A psychological tactic to make customers feel seen.
Sep 27
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